I have a degree in accounting, but I went back to get a Masters in business analytics because I thought the field was making great advancements. I was fascinated by its future and saw untapped opportunities for growth. I started in the field by working at Merkle, where I helped a wide variety of clients. My work with them ranged from marketing analytics, to financial or physical analytics. I'm interested to how data driven finance can shape the future.
Data is just data until you ask the right questions.
Dashboards allow data to be accessible to people without requiring a degree in analytics.
I focus on models that show how the data affects the business to help make informed decisions.
Lay audiences need to be able to understand the stories told by high level statistics.